Couple’s Franchise Success Story with Fibrenew

We recently interviewed Stephanie and Warren Rosenthal, the dynamic husband and wife team behind Fibrenew’s successful Indianapolis Metro North franchise. Stephanie and Warren have been happily married for 23 years. When they’re not busy providing top-notch repair service for a growing, upper market clientele, the couple homeschool their two teenagers, and still find time for weekly outdoor adventures like hiking and kayaking. Joining the Fibrenew family is not this couple’s first entrepreneurial effort either–they previously owned a window cleaning business in the same region. If you wonder what it takes to share the responsibility of running a business as a couple, while retaining the ability to put time with family first, you’ll definitely want to check out Stephanie and Warren’s story:

Finding Fibrenew

 When asked how they first became aware of Fibrenew, Warren recounts how he was in the middle of a career change. He had acquired his real estate licence, and after a little while realized it wasn’t quite the right fit. They were also doing some investing and fixing up rental properties at that point. Approaching their anniversary, they decided to treat themselves by fixing up their torn Natuzzi leather sofa. When the Fibrenew technician came out to service it, they were intrigued and asked lots questions about the business model. Warren dug a little bit deeper with some online research and discovered their region was an available Fibrenew territory. They did their homework and before long it was clear they had a new calling.

Challenges Along the Way
To their advantage, the Rosenthals had an existing knack for running a service-based business from their time working in residential window cleaning. However, taking on Fibrenew’s product knowledge was a bit daunting at the start. There was plenty of information to digest–everything from color matching to organizing their first shipment of supplies. It was challenging, but exciting too, and they got the hang of it all pretty quickly. Warren had received his technical training at this stage, but Stephanie had not. Her training turned out to be of a more direct nature. She learned the trade by observing Warren at work. Now she can readily answer any customer’s question when she’s fielding inquiries and setting up appointments. Read more of the story here!

It’s The Thought That Counts!

 Kids can be hard on furniture, but we’re here for all the moms! Stain removal, re-dyes, or complete restoration – we’ll give you one less thing to worry about.

What our customers say:

“Excellent professional service, that is what we have experienced with Fibrenew’s services. Our first experience in having leather restored and are very pleased with the results.” – Dean S. – Monroe, IA”

“Chad from Fibrenew explained every step in removing a large stain from my leather couch and educated me on what to do to prevent a similar situation from recurring. You can’t go wrong with this company!” – Jackie – Calgary, AB

Fibrenew has 240+ technicians ready to help. Contact us today to arrange a quote

Source: It’s The Thought That Counts!

Finding the Right Franchise Fit

How Fibrenew Has Grown to 240+ Global Locations

We recently caught up with Fibrenew’s Director of Franchise Development, Bob Johnston. Bob joined the Fibrenew family in 2012, and he knows which qualities make a great prospective franchisee. As he tells it, finding the right fit has a lot do to with aligned values–namely honesty, and integrity. Fibrenew’s transparency is a big part of why we’re in the top 15% of Franchise Business Review’s 2017 Top 50 Franchise list. Of course, there’s a bit more to the story. Here’s how we help would-be owners decide to invest in a lifestyle franchise like Fibrenew.

 Getting Started
Finding the right fit starts with scheduling a phone call with Bob or a member of the development team to learn a bit more about each other, including why you’re considering a franchise. We hear from people with a variety of motivations, from a recent layoff, to a desire to be more self-reliant, i.e. ready to be your own boss. Once you’ve had a chance to ask questions, and you’re interested in continuing the conversation, Bob and the team will dig a little deeper to confirm you possess, what he refers to as “5 Essential Qualities”.

5 Essential Qualities of a Fibrenew Franchise Owner

Trait #1: A Tetrachromat
“Tetra-who?” – don’t let the term throw you off, it’s just the technical term for having complete color vision. A significant part of our mobile repair business involves working with color and color-matching, so being color-blind is one of the few things that might stand in your way of being a successful Fibrenew franchise owner.

Trait #2: Handy
Do you enjoy working with your hands? This is a great role if you like rolling up your sleeves and getting your hands dirty on the occasional DIY project or light repair job. Keep in mind you don’t need technical knowhow to do our repairs just yet – that’s what we’re here to teach you about.

Trait #3: Trainable & Coachable
Be open to training and certified coaching. We’ve been fine tuning our processes since 1987. So while you will certainly bring your own personality and strengths to franchise ownership, please respect that we have a proven business model – reinvention of the wheel is not necessary.

Trait #4: In Shape
Doing repair work is going to require some bending and lifting. You don’t need to be a top athlete, but you do need to be in reasonable physical condition, as opposed to having chronic arthritis in your hands, or nagging knee or back issues.

Trait #5: People Person
According to Bob, the most important quality is being a people-person. As he explains, you need to be somebody who “isn’t afraid to introduce yourself, shake hands and go right to showing [before & after] pictures. When people see these pictures, their first words usually are ‘You can do that?’ ” Yes, we certainly can! continue reading!